Be Clear, be brief

When you sit down to write the text for your website you need to keep a few things in mind.

  • First, no-one is going to be as interested in your product or service as you are, so they're not going to want to read pages and pages about how you came up with the idea in the first place
  • Second, you need to emphasise what you can do for the people who visit your site, rather than focussing on your experience or qualifications; those are important but secondary
  • Third, you need to differentiate yourself from your competitors in a way that people can relate to. You can't slag them off (obviously) and you can't just blow your own trumpet at their expense.
  • Finally, you need to give visitors a reason to send that email or pick up the phone to make an enquiry.

Do all that on the front page of your website and you'll be generating business before you know it.