Whenever we're designing a new website we'll usually offer clients the ability to include a blog, and it's still surprising how few actually take us up on the offer. 

Some don't see the point. Some think they've got nothing to say while others agree that it's a good idea but don't think they'll ever be able to put aside the time to do it consistently; and the world knows that there's nothing that says 'unloved' as much as a blog that hasn't been updated for a year or two. 

But blogging doesn't have to be onerous or complicated, and it doesn't need to take up too much of your time. Here are a few tips to get you started.

• make your blog manageable by updating it just once a month
• keep it short - between 200 and 300 words is usually plenty
• keep it on topic - if your web site is about wedding hair and makeup then make sure that's front and centre of every post you write
• include links to longer articles on the same subjects or videos or Facebook pages and Pinterest boards
• remember that you can always write several blogs at once and then post them individually at a later date
• if you get  a really good idea, try splitting it into two parts so your visitors come back for more
• include an RSS feed in the sidebar so that visitors can subscribe to your blog

We know that those clients who blog see the benefit, both in terms of returning visitors and Google organic search rankings (the Googlemonster loves fresh content). 

So what are you waiting for?