Website for business to business company

Darwin Cooper
The key with this new business to business website was to match the company's existing, related site. As an established buyer and seller of businesses in the UK it was important that the new site matched the livery and style of the other site. We used the free-form Foundation framework to match the existing site in lots of different ways but softened the overlays and panels by introducing subtle corners to each one. We mimicked the fonts closely as well, in order to deliver a looked-for 'family feel' so that the site would immediately feel as if it came from the same stable.

In terms of copy, we went for slightly more casual, friendly tone of voice, since the business at hand is often a very personal matter - a vocation more than just another job - and the client wanted to communicate clearly how well the company understands the specific needs of the veterinarian community.